Areas of activity

Business

Are you an entrepreneur or preparing to launch your own business? Our teams work in business and know the challenges of your activity inside out.
dyn group

Comprehensive support for businesses, franchises & points of sale

The retail sector is evolving rapidly: sales management, margin optimization, inventory tracking, staff coordination, tax obligations, omnichannel management, and constant pressure on profitability. Between point-of-sale systems, customer flow, seasonality, and supply chains, every decision must be carefully managed.
DYN | GROUP supports independent retailers, franchises, and chains with clear, reliable management tailored to their operational realities.

Our services for trade – detailed by item

Accounting & Financial Management

We ensure precise management tailored to commercial activities:

  • Integration and reconciliation of data from POS systems (in-store, e-commerce, click & collect)
  • Daily/weekly tracking of sales, receipts, refunds and discounts
  • Analytical accounting by store, department, category or franchise
  • Monitoring of margins, purchasing costs and price variations
  • Regular performance reporting (revenue, gross margin, shrinkage rate)

Essential management for retail profitability:

  • Tracking stock levels and product turnover
  • Analysis of shrinkage and inventory discrepancies
  • Seasonal forecasting and supply management
  • Product dashboards (best sellers, slow movers, average basket value)
  • Implementation of reliable and regular inventory processes

We ensure financial consistency across your sales channels:

  • Harmonization of sales data from online platforms and physical stores
  • Monitoring of platform fees (Stripe, PayPal, marketplaces, etc.)
  • Tracking of click & collect orders, returns and credit notes
  • Profitability management by channel (online vs. brick-and-mortar stores)

A sector shaped by flexibility and seasonality:

  • Payroll management for permanent staff, part-time employees, students and seasonal workers
  • Tracking of working hours, schedules, overtime and bonuses
  • Management of contracts, certificates and social insurance
  • Support during store openings: recruitment and HR setup

We secure the compliance of your commercial operations:

  • VAT management (multiple rates, promotions, discounts)
  • Tax filings tailored to the retail sector
  • Tax optimization for franchises and multi-store networks
  • Process control and audit preparation

Retail businesses require comprehensive protection:

  • Insurance for commercial premises, storefronts, equipment and inventory
  • Operational liability insurance and coverage for customer-related damage
  • Business interruption insurance, theft, water damage or fire
  • Claims management and administrative support with insurers

Valuable day-to-day support:

  • Management of supplier invoices, payments and follow-ups
  • Administrative tracking of contracts, subscriptions and recurring services
  • Implementation of clear internal procedures
  • Support for store openings, franchising or expansion

Your contact person in Business

Yuthanann Lauv

DYN Lausanne Director
Qualified fiduciary expert

Gaël Rincon

DYN Genève Director
Qualified expert in Finance and Controlling
Specialist in Finance and Accounting with Federal Diploma

Why choose DYN | GROUP?

We understand the challenges of retail: speed, seasonality, workforce management and margin pressure. We help you manage your business with greater visibility and performance.

  • Clear financial monitoring tailored to retail businesses
  • Stock and margin management to optimize profitability
  • HR and payroll aligned with on-the-ground realities
  • Insurance covering your premises, teams and operations
  • Support for growth, optimization or transition

Ready to optimize the management of your retail business?

Whether you run an independent store, a retail chain, a franchise or a multichannel operation, DYN | GROUP supports you with the financial, administrative, HR and insurance management of your point of sale.
We help you secure your operations, improve your margins and manage your performance with precision.

Contact us for a personalized analysis of your business and discover how we can support your growth.

Yuthanann Lauv
DYN Lausanne Director

Yuthanann Lauv has over 15 years’ experience in the fiduciary field. His specific areas of expertise include business consultancy, payroll management and digital bookkeeping. His very calm and thoughtful nature makes him an excellent contact.

Education

Certified Fiduciary Expert
Specialist in Finance and Accounting with Brevet Fédéral (Swiss Federal Certificate)

Languages

French – Cambodian

Engagement

Member of FIDUCIAIRE|SUISSE – Section Vaud
Member of CEECVD

Gaël Rincon​
DYN Genève Director

Gaël Rincon has over 10 years’ experience in various Geneva-based companies and has acquired solid expertise in the field of accounting and finance. Building on this experience, he joined Dyn Group as deputy manager of the Geneva office, where he continues to help companies achieve their financial and accounting objectives by providing them with sound advice. Gaël Rincon is renowned for his ability to listen carefully to his clients’ needs, his creativity in finding new solutions and his openness to discussion. He is a partner of choice for any company looking to improve its financial performance.

Formation

Graduate Expert in Finance and Controlling
Specialist in Finance and Accounting with Brevet Fédéral (Swiss Federal Certificate)

Languages

French – English – Spanish

Engagement

Member of the Geneva Order – EXPERTsuisse Lecturer at the IBAW, training and further training

Listed as one of the “Best tax and fiduciary experts in Switzerland 2025” by the PME & Bilanz newspaper.